How to Boost Your Online Reputation with User-Generated Content
More
than 90% of purchase decisions are influenced by user-generated content (UGC). UGC
is content created and published by unpaid customers or prospects without any commercial
market context.
UGC
can be in the form of online reviews, ratings, testimonials, blog posts,
videos, snaps, or social media conversations. Here are the benefits of
user-generated content to improve your online reputation.
1. User-Generated Content Marketing
The vast majority of your prospective customers repose more trust in customer opinion via online reviews (UGC) than direct dealer marketing.
That’s why it
makes sense to put positive customer reviews upfront, to drive your marketing
initiatives.
- Provides
Target Audience Insights
User-generated
content also provides your dealership with immense insights into the likes and
dislikes of your customers.
Using
this data, you can optimize your showroom and services to generate more
business and margins. Once this process is in place, you are likely to see a
virtuous circle where dealer efficacy drives more audience feedback and more
audience feedback in turn refines dealer efficacy.
- Improves
Your Website SEO
User Generated Content increases the volume of unique content on your dealer website, and that in turn boosts your website SEO.
Aside from this, positive online customer reviews
also directly drives improved online reputation.
- Enhances Consumer
Trust
Customers
stepping up to promote the dealer brand is a potent force in marketing. Their
testimonials will naturally invoke more trust than direct dealer initiatives.
- Reduces
Marketing Expenses
When your dealership is receiving a steady stream of positive reviews from customers through UGCs, you really needn't invest more in paid ads to drive leads, leading to considerable savings in marketing expenses.
- Improves Marketing ROI
Research hints that professional marketing and UGC when combined will boost a dealer brand’s engagement by 28%.
Naturally, dealer conversions will also rise,
resulting in better ROI.
- Increases
Your Consumer Reach
When repurposed
in dealer marketing campaigns, user-generated content can be helpful in improving
customer relationships and in turn growing your reputation and consumer reach.
- Drives
Customer Focus
Dealers
are increasingly becoming customer-centric and UGC can help you drive customer
focus, This results in vastly improved customer experiences and online
reputation.
For more information on how to boost your online reputation using user-generated content and to know how Buyeratercan help, Contact Us.