Requesting Customer Reviews: Best Practices

Online reviews are a win-win for both dealers and customers. Here are some best practices to request customer reviews.

1. Know the Right Time to Request Online Reviews

Knowing the best time to request reviews is important. Dealers can request online reviews right after a sale or an interaction.

Make the best use of the time when customers are waiting for paperwork right after the deal is concluded.

2. Ask Politely & Tactfully

Always be polite and tactful. An in-house review app like Buyerater can prove to be very helpful since it makes the entire review process seamless and easy, right at the dealership.

If not, you can email review requests. Don’t forget to include a link to the review page. 

3. Learn to Automate the Review Process

Try to streamline the review process. Make use of your CRM system to regularly send out email requesting online reviews.

Your CRM can also be customized to map your review process, if the technology allows it.

4. Prioritize Follow-ups

You have already sent an email requesting reviews but many of your customers have not yet responded to it. Don’t let it rest there. You need to follow-up regularly, gently nudging them for reviews again.

Did you know that you can increase your success rate by 30% with meticulous follow-ups?

For more information on the best practices to follow when requesting customer reviews, Contact Us.