Using Customer Engagement to Drive Dealer Reviews: 5 Benefits

Dealers need to focus on Customer Engagement if they are to retain customer interest and loyalty. Keeping your customers continuously engaged will have a great impact on customer reviews too.

Here are some pointers on how customer engagement will improve your online reviews as well.

1. Improved Customer Service

Reports say that poor customer service is the reason why more than 70% of consumers have terminated their relationship with businesses.

When you are always engaged with your customers, customer issues cannot be brushed under the carpet until they explode. When Issues are resolved expeditiously, it results in more happy and engaged customers, and positive reviews.

2. Better Customer Relationships

Meaningful customer engagement do not happen on its own. It implies long-term investments in systems and best-practices that foster good customer relationships. It is a time and energy-consuming process, but definitely worth the investment. The effort you put in here can result in increased conversions and improved ROI.

Once you improve your customer engagement, you will be able to easily request more online reviews.

3. Customer Engagement Humanizes Your Dealership

Customers prefer dealers that treat them as humans rather than a mere source of recurring income. Deep and meaningful customer engagement humanizes your dealership and tells your customers that you reflect their values in the services you provide them.

This helps in building long term loyalty, leading to improved online reviews as well as more sales and referrals.

4. Converts Customers into Influencers

Most of your customers are on social media, and happy customers are more likely to share their happiness on everything.

If your dealership engages often with customers, then they would want to share this with their loved ones and friends, which turns them into your dealership brand’s influencers.

5. Eases the Customer Review Process

Keeping your customers engaged will ease the review process since you would be well-aware of customer likes and dislikes.