Why Social Media Customer Reviews: 5 Reasons

More than 68% of your online visitors are likely to visit your social media pages first to look for reviews, even before they visit your website. Here are 5 reasons why.

1. Act as Personal Endorsements

Earlier, word of mouth used to be the most popular way of promoting your dealership locally. Little has changed since then, except that now word of mouth happens on social media.   

Online and social reviews are treated like personal recommendations by more than 90% of prospects looking for local dealerships.

2. Social Media Reviews are a Part of the Decision Making Process

Social media reviews bring a sense that the opinion is genuine, since these reviews are published by people known to the prospect, and not anonymous reviewers.

These social media reviews and the social conversations around them are now very much an integral part of the decision making process.

3. Millennial Trust Factor

Most millennials are social media natives, and they naturally take to social platforms for decision making.

Millennials trust social media opinion more than any other demographic group.

4. Customer Reviews are Critical for Local Searches

When prospective consumers search online for local dealerships, the first thing that shows up in search results is a list of local businesses.

Online and social reviews are one of the factors that determine their search ranking.

5. Ease of Publishing Reviews

Publishing reviews on web channels usually require a sign up or log in. Social reviews require none of these.

Customers simply have to write a post and publish it on their own profile, tagging others as needed. This makes the process of publishing and sharing reviews easier.

For more insights into social media customer reviews, Contact Us.