Social Proof: 9 Content Options for Your Auto Dealership

Social proof is a psychological factor that nudges people to follow popular trends. Here are nine examples of social proof that can be put to use at your auto dealership.

1: Online Customer Reviews

Online customer reviews are a highly visible form of social proof that your auto dealership should be leveraging. It is also the most sought after social proof that online visitors look for. 

Apps like Buyerater can help you to effortlessly deploy customer reviews to drive sales.

2: Customer Ratings

Customer ratings are the first thing that online visitors look for, even before they choose to read reviews. A combined customer rating of more than 4 stars will ensure that your dealership is trusted by prospective customers.

3: Customer Testimonials

If people respect recommendations from friends and family offline, they trust customer recommendations online. A testimonial or recommendation comes from someone who has already used the vehicle or service, and therefore commands trust.  

4: Expert Endorsements

Every dealership operates in a local area, and there are always community leaders in there whom people believe and trust.

Endorsements from these community leaders can act as powerful social proof that has the potential to boost your auto dealership sales. 

5: Referrals

Referrals from your friends and family are a trusted source of social proof. 

To get this started, your car dealership can run referral and affiliate programs, and provide incentives to existing customers who refer their friends.

6: Social Media Proof

Social proof using social media channels can be highly successful in local communities. To leverage social media, your auto dealership can create your own unique hashtags.

7: Ranking

Some social media platforms provide rankings or votes that can act as social proof. Rankings are based on user feedback.

Your dealership can sign up to secure a ranking if this works well in your community.  

8: User-Generated Content

User-generated content including video and photographs can act as strong social proof just like online reviews, since consumers who have bought your vehicle or service will be posting it. 

9: Fear Of Missing Out (FOMO)

If everyone is talking about something which you are yet to experience, then it is likely to trigger Fear of Missing Out (FOMO). This is a behavioral aid that can be orchestrated with the intelligent use of social proof.

For more examples of social proof that can be used by your auto dealership, Contact Us.