The
best place to showcase your online reviews is on your own website or dedicated
review website. However, customers do tend to post reviews on other platforms as well,
and it is important that you respond to these reviews.
Google
Online reviews published on your website or elsewhere are likely to appear in Google search results.
You may also find online reviews published on Google Local & Maps,
Yelp, or Facebook under your business listings.
Yelp
Yelp
being the first third-party online review platform, is quite influential. Watch this
space, since customers may have left reviews.
Specialized Review Sites
Specialized
review sites focus on niches but operate just like Google. For instance, Edmunds,
Cars.com, etc. are automotive review sites. TripAdvisor is known for its
holiday-related reviews and Zomato is known for its restaurant reviews.
Social Media Platforms
On social media platforms, customers may post online reviews either on your business page, related groups, or on their own profile.
You need to mentor this social media
space for mentions, in order to understand what others are talking about your dealership.
Blogs
Millions of people contribute their blogs to blogging platforms. These blogging sites cover a wide variety of topics in different categories. Some bloggers can leave comments about your business there, and it is important to watch this space.
For
more information, Contact Us.