16 Ways to Drive Website Traffic and Improve your Online Reputation- Part II

If your auto dealer website isn’t attracting enough visitors, you won’t be able to generate online leads and achieve your sales goals. The good news is, there are plenty of strategies you can adopt to drive free traffic to your website. Here’s how. 

To read the first part, click: 16 Ways to Drive Website Traffic and Improve your Online Reputation -1

9. Pay attention to your On-page SEO

Performing on-page SEO is pretty simple. All you have to do is publish high-quality content, add the master keyword in the title, one subhead, and at least 5 times in the body copy, and write a concise Meta description for your pages. Make sure that every page published adheres to this standard.

10. Repurpose your content

If you have spent a lot of time and effort in creating content, don’t let it go waste. Reuse your old content. You can convert old content into videos, podcasts, infographics, etc. 

For instance, you can turn your existing blog post into podcasts or create a Pinterest board out of your images. 

11. Use hashtags

Do not forget to add hashtags to your social media content. By using the right hashtags, you can expand your reach and push your posts to people who are likely to be interested in your vehicles and services.

12. Write compelling headlines

Title lines are perhaps one of the first things visitors notice in search results. Write interesting headlines to capture user attention. 

Here are a few tips on how to craft compelling headlines:

• Know your target audience
• Look for ideas from competing content
• If possible, use numbers
• A/B test your headlines

13. Make your website mobile responsive

Up to 90% of prospects use Smartphones to access the web, which makes it essential for you to make your auto dealer website design responsive. 

A responsive website design can help you to improve the user experience and also boost your website’s search engine rankings. 

14. Keep an eye on your competitors

Leverage online tools like Buzzsumo or SEMRush to get a clear idea of your competitor’s strengths and weaknesses. Find out what topics resonate with prospects, and lead with content around these topics to gain attention on social media.

15. Focus on website speed

A fast auto dealer website means good user experiences. Studies have shown that if a website takes more than 3 seconds to load, users are likely to leave. Make it a point to speed test your auto dealer website, choose the right provider, and lastly optimize your images. 

16. Partner with other local brands

Collaborating with other reputed local brands can add more credibility to your dealership and get you in front of a wider audience. Cross-promotions on social media can be a great way to drive more website traffic and gain a extended user bases.