8 Influencer Marketing Tips for your Auto Dealership

Influencer marketing helps to expand your dealership’s reach, and build trust and credibility. Here are a few influencer marketing tips to get you started.

1. Identify your goals

Define your goals and objectives first.  You can expand your reach, generate more leads, drive more revenue, etc.

You can then identify the right influencers, engage with them, and build a clear marketing path to these goals.

2. Know your target audience

Defining your goals isn’t enough, you need to define your target audience as well.

While identifying your target audience you need to consider a few demographic factors like their age, location, income group, etc. Not only will this help you target the right audience segments but also make it easy for you to find the right influencer.

3. Do your research

With the increasing popularity of influencer marketing, you also have to deal with fake influencers on social media. They buy followers and likes to increase their follower count and engagement rates.

Do thorough research to weed out the fakes before choosing an  influencer.

4. Prioritize your influencer audience

To make the most of Influencer campaigns, make sure that your campaigns are focused on your influencer’s audiences. Keep an eye on the audience’s interest levels and engagement rates and make campaign adjustments to optimize leads.

5. Go for Micro-influencers

Influencers with massive follower counts are not necessarily the ones with higher engagement rates. For auto dealers, micro-influencers are often more affordable and effective.

6. Engage on social media

Leverage social media to develop strong relationships with influencers. Here are a few tips:

• Share and comment on their posts
• Do mention them in your blog posts
• Always compliment them on the quality content they create

7. Build rapport

Focus on building long-term relationships with your influencers. Explore areas of common interest outside of business as well.

8. Get Influencers to Review your Offerings

You don’t necessarily have to offer money to influencers for mentions in their posts. To get started, Why not request them to try out your best vehicles and leave reviews?