8 Tips to Create Engaging Content and Drive More Customers & Positive Reviews

22 December 2020

So, how do you create engaging content to drive more customers & reviews? Here are some tips.

1. Know your audience

Knowing your target audience is crucial to any marketing strategy, and content marketing is no different. Leverage social media platforms to interact with your audiences at a more personal level and get to know about their choices and preferences. Pay close attention to comments. Find out how visitors respond to content and which posts receive engagement. This way, you will get to know the content types that drive prospect interest.

2. Write interesting headlines

Visitors usually judge your web content by its headline or title. Make your headline interesting enough to capture prospect attention.

How can you write better headlines? Here are a few tips.

Write multiple headlines
A/B test your headlines
Use numbers in your title
Try to write something out of the box

3. Use subheadings

Other than SEO, the purpose of using subheads is to pull visitors further into your web content and make them stay long enough to give you a reasonable chance of getting a lead.

When crafting subheads for your content, here are a few things to keep in mind:

Keep subheads short and to the point
Use the text effectively to drive SEO
Link subheads to the title

4. Tell a story

This is one of the most engaging ways to make your content highly engaging. Just make sure to tell the story in a friendly tone and evoke positive emotions.

Sharing real-time experiences of your customers and employees will help you connect better with the target audience.

5. Add visuals

Use visuals in your content to make it more compelling. Since people tend to remember images over text, consider posting relevant pictures.

Adding videos to your website, social media posts, and email newsletters can enhance your overall content marketing.

6. Repurpose content

Posting the same type of content every day is likely to bore your audiences. Do not restrict yourself to sharing text-based content, instead experiment with visual forms such as images, videos, infographics, etc.

7. Make your content easily shareable

If people like your content, chances are they will want to share it with their friends and family. Make the process easy for them. Add social sharing buttons or icons so that they can share your content easily.

8. Provide facts

Providing facts can not only add more credibility to your content but also entice more visitors. Try it.

For more content marketing tips, Contact Us.