Online Reputation Management: 7 Social Media Monitoring Tools for Your Car Dealership

Gone are the days when having a social media business page and occasionally publishing posts were enough to make you a social brand. Today, car dealers need both a vigorous social presence and the tools to monitor and manage social activities.

Here are 7 social media monitoring tools that help in your online reputation management.

1. Mention

Mention is one of the popular social media monitoring tools that has unique features like a customizable API (Application Programming Interface), influencer dashboard, and insight section. 

2. Buzzsumo

Buzzsumo is a social media monitoring tool that delivers information about popular content across social media platforms. Buzzsumo also helps in collecting social backlinks data, search parameters, and influencer data. This data helps in deriving valuable insights to improve and manage your online reputation. 

3. Social Mention

Social Mention monitors around 80 social media properties. Search results can be filtered based on attributes such as sources, results, and languages. 

You can monitor the social media activities of both your dealership and the competitors, helping you with online reputation management and competitive benchmarking.  

4. Hootsuite

Hootsuite is a useful social media monitoring and listening platform that provides powerful insights on an easy-to-use dashboard.

Hootsuite assists in gauging the sentiments of specific audiences and provides real-time data.

5. Awario

Awario is a social media listening tool that helps auto dealerships and other businesses to manage their online reputation. It monitors major social media platforms as well as blogs and new publishers. 

6. Brand24

Brand24 helps you create Projects that track mentions on social media platforms. It also collects data of the mentions in real-time from various online platforms like news sites, websites, blogs, Google reviews, and more. 

7. Talkwalker

With Talkwalker, you can monitor online activities, TV and radio content, print, ad campaigns, and historical data of the previous two years. The unique features of this tool are content theme identification, demographics, and in-depth social media insights.

For more information on the social media monitoring tools that help manage your auto dealership’s reputation, Contact Us.