How to Attract New Customers and Drive more Online Reviews: 7 Tips

1. Know your customers 

A clear understanding of customer segments is one of the key drivers of business growth and success for any dealership. Developing buyer personas is probably one of the easiest ways to achieve this. Buyer personas are nothing but profiles that depicts your auto dealership’s target customers. 

2. Leverage social media

On social media, you can not only enhance relationships with customers but also attract new business. 

Here are a few tips on how to gain customers on social media:

• Identify the platforms your targeted customers are active on
• Create and optimize your social media account on these platforms
• Publish useful and engaging content regularly
• Use appropriate keywords and Hashtags
• Pay attention to comments

3. Create useful content

Provide clear value to your customers and give them a reason to follow you. Deliver useful content via blog posts, webinars, etc. to prove expertise in your niche. 

To make your content stand out among your competitors, here is what you can do:

• Try to be more relevant to your target audiences
• Choose topics that addresses customer pain points
• Look out for trending topics in your local area

4. Engage with your audience

Engaging with your audience is yet another way to attract new customers. Offer timely responses and show them that you value their feedback. 

This, in turn, will encourage them to speak highly of your dealership, helping to drive new leads. 

5. Collaborate with other brands

Partner with businesses in your local area to increase sales for both the businesses. However, this has to be done with care. Choosing a brand with the same customers may not work in your favor. 

6. Giveaways work

Giveaways can help you get in front of audiences who aren’t following you yet. For instance, you can host a contest that involves giving away goodies to those who subscribe to your email newsletter or follow you on social media. 

This way you can increase customer engagement and also persuade them to test drive your vehicles. 

7. Offer incentives

Customers love freebies, so use that to your advantage. Consider offering something for free to bring in new customers. For instance, you can offer discount coupons every time someone comes in for periodic service.  

For more tips on how to attract new customers, Contact Us.