6 Online Reputation Mistakes Your Auto Dealership Should Watch Out for

Here are the 6 common online reputation mistakes that your auto dealership needs to look out for.

1. Unclaimed Online Profiles

One of the first things to do to safeguard your auto dealership’s online reputation is to claim your business listings, including Google listings.

Most of your prospects would be looking for the dealership location, working hours, customer reviews, website details, and so on. Update the information after claiming your online profiles.

2. Ignoring Negative Customer Reviews

No matter how hard you try, negative reviews do happen occasionally. That doesn’t mean that you should ignore them. Instead, respond proactively to turn crisis into opportunity.  

3. Taking Too Long to Respond to Feedback & Reviews

Your customers would have invested their time in offering feedback or writing a review for your auto dealership. It is important to acknowledge their efforts by responding quickly.

4. Posting Fake Customer Reviews

We agree that a steady stream of customer reviews are crucial to protect your online reputation. However, only genuine reviews have any value online. In fact, fake reviews cause more harm than good to your online reputation. They may also lead to legal complications.

5. Ignoring Social Media Platforms

More than 60% of millennial and Gen Z customers prefer social media to communicate with your auto dealership. Ignoring these platforms could result in losing potential customers.

6. Forgetting Your Competitors

To understand the business potential of your dealership, you need to benchmark your business with the local competition. With in-depth competitor analysis, you will be able to learn what works and what doesn’t in the local market, helping you to optimize operations.

Bonus: Handing Over the Responsibility to a Wrong Person

One of the online reputation errors that many auto dealerships commit is to entrust online reputation management responsibility to an under-qualified person or team. It is important to hire the best talent available to take on this responsibility.

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