16 Ways to Drive Traffic to Your Website and Improve your Online Reputation- Part I
Here are a few tips to drive your auto dealer website traffic for free and improve your online reputation.
1.
Optimize your auto dealer website
This is a
crucial step. For starters, you can optimize your auto dealer website for less
contested long tail keywords and then switch to the high volume keywords. Be
cautious not to go overboard with it, since your auto dealer website can be
penalized for keyword stuffing.
2.
Publish fresh content regularly
Add new
content regularly to increase your website traffic organically. Remember, the
more content you publish, the higher the chances of your auto dealer website improving
it’s ranking on search engines.
Plan out a
content marketing strategy and use a content calendar. You can even consider
hiring a content writer.
3.
Use long-tail keywords
Long-tail
keywords can be more specific to your vehicles and services, even if they have
lower search volumes. Using long tail keywords will not only boost your auto
dealer website’s search engine rankings but also help ready-to-buy customers to
find you.
4.
Include social sharing buttons
Adding social
share buttons to the auto dealer website will enable users to easily share your
content. When others in their social networks see your content, they can
directly click through to your auto dealer website.
5.
Harness the power of social media
Use social
networks like Twitter, Instagram, Facebook, and LinkedIn to promote your monthly
specials and convert your social media followers into website visitors. All it
takes is to share the latest promotions on social networks as well.
6.
Try Email Marketing
Follow up
with your customers by sending out a newsletter and a couple of promotional
email monthly. However, avoid spamming
their inboxes.
7.
Get started with guest blogging
Guest
blogging is yet another tactic that comes with several perks. including:
- Increased referral traffic
- Improved store awareness
- More backlinks
Start by
looking for relevant blogs and publications in your niche and find out if they
have engaged audiences and lots of social media attention.
8.
Host contests
Give your
customers a reason to keep coming back to your auto dealer website by hosting
contests or giveaways. This, in turn, will encourage word-of-mouth marketing
and help you gain leads.