5 Digital Engagement Tips to Improve Customer Reviews during a Pandemic
23 October 2020
During the pandemic, both prospective customers and dealers embraced the ‘digital’ way of life to a large extent. Digital is driving most of the leads today and is on its way to becoming the new normal.
With all these changes around us, it is critical for your dealership to focus on providing seamless digital engagements and experiences.
Here are 5 digital engagement tips to improve both your sales and reviews.
1. What You Communicate is Important
In uncertain times, you need to be sensitive about what you are posting online. If your auto dealership posts the same pre-pandemic content that largely fails to address health and safety issues, then you may come across as insensitive.
2. Make Your Content Responsive
Now more than ever, customers and prospects are relying on a variety of digital devices, including their mobiles, iPads, laptops, and smart TVs, to keep themselves entertained and informed.
Ensure that your car dealer website and web content remain responsive for a seamless experience.
3. Leverage Omnichannel Communications
Your dealership needs to engage customers and motivate them digitally, on the channels of their choice - including social media channels, email, chat, telephone, and more.
And if you are not quick enough to respond to prospects, then the chances of losing potential customers is quite high. Leverage your CRM system to set up an omnichannel communication platform to engage and convert potential customers.
4. Promote Social Media Engagements
Social media engagements saw a 10% jump in July alone. Clearly, the pandemic is nudging millions to spend more time on social media.
Leverage this opportunity to engage with your prospects on social media, in order to promote the dealership and drive more improve customer reviews.
5. Use Direct Communication to Improve Customer Engagement
One-on-one communication is important to close sales and request reviews. Try direct communication channels like social messengers to engage customers privately.
For more digital engagement tips to improve your customer reviews, Contact Us.
Timing is the key when it comes to asking your customers for reviews.
So when is the best time to ask for customer reviews? Here are a few recommendations.
Here is a list of basic customer needs that your car dealership needs to focus on.
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