Using Cross-Promotions to Enhance your Online Reputation

Cross-promotions are an effective marketing tactic that involve partnering your dealership with other businesses to promote both your products and services. It works well when businesses cross-promoting products aren’t direct competitors.

There are various ways to cross-promote your dealership. including:

• Partnering with a Non-Competitor Business: Look for ideal partners such as local businesses, influencers, and nonprofit organizations. When you offer free Pizza coupons after every test-drive, you are cross-promoting the dealership with the nearest Pizza joint.
• Cross Promotion using Social Media Posts: Since social media enhances your dealership marketing, it can be an ideal platform for cross-promotions as well. Simply tagging businesses that tag you back in itself is a great way of driving traffic to both businesses.
• Leveraging Content Marketing to Cross Promote: Publishing content on partner sites with backlinks to your website improves your traffic, sales, and online reputation, and vice versa.
• Cross Promotion using Emails: An email marketing strategy that includes a link to the blogs or social media pages of the partner business and vice versa will generate more leads for both of you.
• Featuring in Newsletters: Promote your partner in your newsletters. And, in turn, they will promote you in their newsletters.
• Giveaways Help with Cross-Promotions: Request your cross-promotion partner to distribute your Special Offer coupons, with you returning the favor.

The Role of Cross Promotion in Boosting Your Car Dealership’s Online Reputation

Here are the benefits of cross-promotions.

1. Improves Online Visibility & Engagement

When you cross-promote your auto dealership, your online engagement goes up. The reason is that your partner will most likely share your content on their websites and social media pages, enhancing your online visibility.

2. Cross-Promotion Increases Customer Reach

An important benefit of cross-promotions is that you can increase your online reach since you’ll be promoting your product to your partner’s audiences as well.

3. Reduces Your Auto Dealership Marketing Costs

Another benefit of cross promotions and partnerships is that you can save your money and time in marketing. Both partners will share the marketing cost, collectively reducing expenses.

4. Finds Your Dealership New Customers

Cross-promotions will take your marketing to new audiences, resulting in a fresh influx of leads. Naturally, expect more customers.

5. Increases Revenue, ROI, & Online Reputation

With new customers, better promotions, and less marketing costs, your revenue will increase. More sales and less expenditure results in a better return on investment (ROI). All these factors lead to better business reputation.