7 Auto Dealership Marketing Tips to Drive Sales & Customer Reviews

Here are 7 auto dealership marketing tips to improve your sales and reputation.

1. Know Your Audience

Research your target audience. Find out their needs, instead of assuming.

Doing this helps with planning the right marketing strategy for your auto dealership, resulting in better sales and more positive online reviews.

2. Optimize Your Dealership Website for Local SEO

When consumers need to buy a car, the first thing they do is turn to Google search. If you are available to your prospects on Google’s first page, then sales will go up.

Ensure to optimize your auto dealership website for local SEO, to rank high on Google.

3. Pay Attention to Your Content Marketing Strategy

Email marketing campaigns, blogging, newsletters, guest blogging, etc. can be good marketing tools to drive more leads to your auto dealership website.

However, don’t forget to drive all of them with a clear and purposeful content marketing strategy that understands your customers’ buying journey.

4. Social Media Marketing Works

Video content on YouTube plays a major role when it comes to automotive marketing. Create your own YouTube channel, publish interesting content, and share them on social media channels like Facebook.

5. Be Creative with Your Dealership Marketing

Interesting technology such as virtual reality (VR) and Assisted Reality (AR) can help dealers. Leverage this technology to improve your auto dealership marketing.

6. Leverage Your Customer Reviews

Online customer reviews are now the most trusted source to learn about both vehicles and dealers. Leverage customer reviews to convert more prospects into customers and earn even more online reviews.

7. Improve Your Online Reputation

Your online reputation plays a major role in attracting leads, converting them into sales, and improving customer reviews. If local prospects find positive reviews about your dealership when they search online, then your business is likely to be popular.