The Role of Micro-Influencers in Improving your Online Reputation
‘The Bigger, the better’ doesn’t always work with influencer marketing. Research data says micro-influencers with 1, 000 – 10,000 followers are often more effective than mega-influencers with millions of followers,
Micro-Influencers are individuals who have
between 1,000 and 10,000 hyper-engaged social media followers. These
influencers are usually not big celebrities but popular experts in their niches.
If
you find such micro-influencers in your niche, then grab the opportunity to
improve your online reputation. Here is why.
1.
More Trust
Since
micro-influencers are strongly connected to their followers, their word is
highly trusted.
It
works best when local micro-influencers introduce your car dealership in their
content.
2.
Improved Brand Awareness
Hardly
anyone is likely to recall the dealership from brand promotions unless you make
a great first impression.
Associations
with local micro-influencers can make your dealer brand more popular and memorable.
3.
Easily Affordable
Most
local influencers are not expensive, and there is no need to spend too much
money on local influencer campaigns.
4.
Higher Customer Engagement
Compared
to a mega-influencer, a micro-influencer actively interacts and engages with
followers, usually via likes, comments, follows, or responding to their queries.
With
better engagement levels come better trust and reputation.
5.
Improved Conversions, ROI, and Online Reputation
Once
micro-influencers earn the trust and personal connections with followers,
their promotional ventures are readily accepted. All these factors
contribute to better conversions, customers, sales, ROI, online reviews, and better
dealership reputation.
6.
Focus on Niche Markets
It's hard to target specific niches with mega celebrities, but micro-influencers can be niche-specific. They are experts in their own niches and can easily appeal to the target audience.
7.
Long-Term Business Success
Micro-influencer
content remains active on social networking sites for a long time. Your
promotional campaign may stay active for months or even years,