User-Generated Content and Your Online Reputation

User-generated content (UGC) is content published by customers or prospects who have interacted with your services. These contributors are otherwise not associated with the dealership. The content is voluntarily shared online or on social media.

Online buyers search for trusted sources before making their buying decisions and user-generated content is highly trusted, it also acts as powerful social proof.

In other words, User-generated content (UGC) has the potential to drive more leads, sales, and even more positive customer reviews.

Certain types of User-generated content (UGC) have a great impact on your customers.

1. Review Faceoff

Review faceoff will display both positive and the negative reviews. It may seem that negative reviews may hurt your marketing. But 85% of shoppers would actually seek out negative reviews before  making  purchase decisions.

2. Imagery

User-generated photographs are highly trusted by prospective customers, since they often reveal the true undiluted picture.  88% of prospects look for User generated imagery and videos before taking decisions.

Often, imagery nudges reluctant prospects to go ahead and send an enquiry.    

3. Question & Answers

Websites like Quora offer User generated Q&As which are popular with prospects.

4. Video Testimonials

Video reviews and testimonials are another popular user-generated content format. Combined with social media, they hold great potential to drive both sales and reputation.

5. Case Studies

Case studies are in-depth write-ups by customers about their experience at the dealership. They usually include real-life situations and how your dealership played a vital role in it. When prospects read this content, they are often motivated to take a second look at your dealership.

For more insights into user-generated content and how it boosts sales and dealer reputation, Contact Us.