The Role of In-Store Customer Review Displays in Improving Auto Sales: 5 Benefits
Lockdowns are coming to an end. Now is the time for your auto dealerships to brush up their in-store marketing strategies. One among them is in-store customer review displays.
Here
are 5 benefits of using in-store customer review displays.
1.
Drives In-store Customers
Visitors
usually scan throughout the store before going to a desk. They are curious to
know if other vehicle options could get them a better deal.
If
you have created an interesting digital display of your customer reviews, then
it is likely to catch the eyes of these customers. All you need to do is display
your Buyerater Reviews on a large screen.
2.
Creates Positive Store Impressions
Imagine
real customers talking about positive buying experiences on a digital display
in your sales and service areas. It creates a strong positive store impression,
every time a customer or prospect watches the video or reads the endorsement.
3.
Improves Trust
Online
reviews are highly trusted by more than 90% of prospective customers. Study
after study underlines the fact that social proof can convert a lot of
prospects into customers.
When
you display customer reviews in your dealership, they are likely to reinforce
buying decisions and convince fence-sitters, resulting in more auto sales.
4.
Compels Your Visitors to Purchase
The more the reviews, the better the trust. When your
customers see positive reviews one after the other, they cannot help but be influenced
by it, resulting in more sales.
5.
Provides Competitive Edge
While
online marketing efforts pull customers into the auto dealership, in-store
displays reinforce it, driving better auto sales.