5 Things You Need to Know About Online Reputation Management

A positive online reputation plays a vital role in business growth. That’s why you need to constantly monitor and improve your online reputation.

But before we jump into how to manage your online reputation, here are a few things you need to know about online reputation management.

1.Your online reputation has a major effect on buyer decisions

Recent studies have shown that more than 97% of consumers read online reviews, while 85% of them trust reviews as much as recommendations from friends and relatives.
Since customers read reviews before making a purchase, your online reputation can either improve or hinder sales.

2.Customer reviews are essential to business

Online customer reviews are the very first things that visitors notice when your dealership appears in search results. In order to improve your online reputation, you need to plan a strategy to monitor and manage your online reviews.

You can start off by asking for reviews from your existing customers right after a transaction.

3. Your online reputation can change

Most visitors read just 3 recent reviews before making up their minds. It is your recent reviews that shape your reputation, for better or worse. Never take your eyes off these reviews.

4. Not responding to reviews, won’t take you anywhere

Not responding to negative reviews will only reinforce the negative impact on your online reputation. Rather than ignoring negative reviews, use them as an opportunity to showcase how proactive you can be in addressing customer issues.

Remember, customers do look forward to see how well dealerships can handle negative feedback.

5. Revenue and customer reviews go hand in hand

Having plenty of positive customer reviews on your auto dealer website increases the likelihood of convincing customers to pay for your vehicles and services. Research shows that reviews can generate up to a 15% increase in sales. And with an increase in sales, you can expect more online conversations happening around your dealership.

For more tips on Online Reputation Management, Contact Us.