8 Easy Ways to Improve Online Customer Reviews
Customer reviews can prove to be powerful sales tools for your auto dealership. Here are 9 easy tips on how to improve online customer reviews.
1. Ask for reviews
Happy consumers are usually amenable
to leaving reviews. All you got to do is ask them for one! In fact, a recent
study has shown that 76% of consumers who were requested to leave a review did so.
Request reviews via your auto dealer
website, social media, email, phone calls, or any other preferred mode right
after a successful transaction.
2. Make the review
process easy
If the review process is
complicated, people will never bother to leave reviews. Remember, the easier
you make it for your customers to leave reviews, the more reviews you get.
An app like Buyerater can make
the whole review process easy and seamless for both customers and dealers.
3. Be where your
customers are
Be readily accessible to customers.
Stay active on social platforms like Facebook, Twitter, and Instagram so that
customers can reach out to you any time to raise and resolve
issues. Most of them would be open to leaving a few kind words of appreciation.
4. Respond quickly
When you receive negative feedback,
respond publicly and resolve the issue ASAP. This will show that you take
customer opinion seriously.
5. Follow up with
your customers
Email review requests to customers
after they have made a purchase. For best results, try to send the email when
it is still fresh in their minds.
Here are a few things to keep in
mind, to make your review request email even more successful:
- Keep it short and simple
- Be polite
- Make sure that your review request is easily recognizable. Don’t bury it below the fold.
6. Use social media
Leverage social media to get more
customer reviews. You can include a link to your review page and add it to
comments once you successfully resolve customer issues.
Always share positive reviews on
social media as well.
7. Reward your
reviewers
Offering incentives is yet another
way to gain more reviews.
For instance, you can offer a discount
coupon to reviewers. However, you cannot directly solicit reviews in exchange
for freebees.
8. Host a contest
Contests are a great way to increase
customer engagement and drive more reviews. Post this information on social
media and request your followers to like, comment and share, to spread
the word.