7 Easy Ways to Capture Customer Feedback and Improve your Online Reputation

Collecting and analyzing customer feedback is crucial to improving auto dealer services. While there are several ways to obtain feedback, it’s often hard to decide where to get started.

Here are 7 easy ways to easily capture customer feedback and use it to improve your online reputation.

1. Use customer feedback surveys

One of the most effective ways of collecting customer feedback is to send a set of clear questions, usually by email, and request answers.

These surveys are easy to send and easy to analyze as well. Just make sure that all the questions are clear and to the point. Asking too many questions will affect the quality and reliability of the data.

2. Wait for the right time

If you want to obtain useful feedback, you need to ask the right questions at the right time. This will increase the chances of you receiving a meaningful response.

The ideal time to ask for reviews is when you are sure that the buyer is happy and contented.

3. Send follow up emails

Email is one of the easiest ways of collecting feedback from your customers. You can send followup emails a week or so after the initial survey request.

4. Leverage social media

Use social media to find out what customers and prospects think about your dealership. Some of the obvious social platforms are Facebook, LinkedIn, Instagram and Twitter.

Respond to comments, send direct messages and engage with your followers to show your customers that you value their opinion.

5. Add a feedback button to your auto dealer website

Adding a feedback button to your auto dealer website or app, leading to an online form is another smart way of gathering feedback. Place the button strategically and ask the right questions in the feedback form.

6. Offer incentives

A classic method of gathering customer feedback is to offer something in return for doing so. Your incentive can be anything like an exclusive coupon code, a free ebook, a free DYI guide, etc.

7. Live chat works

Live chat is simple and is easily accessible to most customers. Encouraging customers to communicate by using live chat can help gather valuable feedback, since the chat logs can be analyzed to gain deep customer insights.