How to Find the Right Hashtags to Drive New Customers & Reviews

Hashtags are critical to expanding your Dealer reach by targeting the right audiences. However, choosing the right hashtags can be challenging.

Fortunately, there are several ways to find the right hashtags for your dealership and attract new customers and reviews. Here are some.

1. Try branded hashtags

A branded hashtag is nothing but a unique tag that you can use to promote your dealership. Once you have created one, let your audiences know by adding it to your bio, captions, and stories.

You can even host a contest with a branded hashtag to popularize it.

2. Look for related hashtags

Rather than using the most popular hashtag in your niche, try hashtags that are used less frequently. One of the best ways to find these hashtags is to look for related hashtags.

Remember, hashtags used in 20k posts or so will help you reach a more targeted audience.

3. Keep an eye on your competitors

Follow your competition’s posts and take notes of their hashtags. This will help you to get a clear idea of what’s working for others in your local market.

Search for these hashtags to figure out who else is using them and interact with them.

4. Use Instagram insights

Once you have switched to an Instagram business profile, you can check out insights to know how many impressions you have received. Select the Insights option and go through all the insights.
This will help you understand which hashtags work best for expanding your reach.

5. Tap into trending topics

To grow your audience, you can consider using hashtags that are trending.

• Look for a trending hashtag in your local market
• Look for a trending hashtag in your business segment

The first one helps you to achieve highly targeted results. With the second approach, you are tapping into trending topics that everyone is researching.

6. Ignore spammy hashtags

To attract more authentic followers, avoid spammy or banned hashtags. Such hashtags can attract spammers and pictures that you don’t want to associate with your business.

One of the best ways to find this out is by checking each hashtag you are planning to use in your posts.

For more information, Contact Us.