8 Tips to Get More Pinterest Followers and Drive More Positive Reviews

Studies have shown that more than 47% of online customers in the U.S. use Pinterest to research products. 

Here are some tips to help drive prospects on Pinterest.

1.  Be active on Pinterest

Social media will work for your dealership only when you invest both time and resources. You need to be consistent on Pinterest to increase engagement and drive more followers. In fact, Pinterest itself claims that this is one of the best ways to grow an engaged and loyal audience. 

2.  Publish fresh content

Creativity and Pinterest go hand in hand. People use this site to showcase new ideas, so make sure that your content is fresh and innovative. Try to post inspiring pictures and infographics that nudge users to connect with your pins and become followers. 

3.  Post at the right time

Pin at the right time to expand your content’s reach on Pinterest. The most pinning happens between noon and midnight, with 11:00 pm being the most active hour. 

4.  Use high-quality images

Pinterest is an entirely visual platform, and you cannot afford to compromise on image quality. Here are a few things you must keep in mind:

• Pin high-resolution images
• Avoid using images that are too long
• Vertically oriented photos work well
• Try short videos

5.   Do not ignore the description

There’s no denying the fact that image quality does matter on Pinterest, but so does captions. Do not restrict yourself to writing short one-word captions; instead, write something descriptive and informative to capture the user’s attention. 

6.  Add keywords to your description

Since Pinterest is also a search engine, you need to make sure that your visual content is optimized for discoverability.

Your descriptions must include appropriate keywords and relevant hashtags so that your board appears first when people search using a specific keyword.

7.  Hashtags!

Hashtags are important as they can help you in reach out to a bigger audience. Look for a hashtag that is closely related to your niche or you can even make your own brand hashtag. 

8.  Keep an eye on your competitors

One of the most effective ways to generate followers on Pinterest is by following your competitor’s followers. This works, since both of you are likely to have similar audiences. When you follow your competitor’s followers, many of them are likely to follow you back. 

For more Pinterest Marketing tips, Contact Us.