12 January 2021No matter the size of your dealership, customer satisfaction and loyalty is crucial to business growth.
How do you keep your customers loyal and satisfied? Here are a few tips.
1.Offer great customer service
Excellent customer service is the key to creating loyal customers willing to recommend your dealership to others. In order to each there, you need to make sure that the dealership is customer-centric, employees are friendly, and the customer service team is efficient and able to address customer issues promptly.
2.Follow up with customers
Staying in touch with your customers keeps your business fresh in their minds. Social media is now the primary means to interact with customers daily.
Deploy continuous processes to collect the necessary information like email addresses, phone numbers, etc. and send friendly reminders, greetings on special occasions, special offers, and newsletters.
3.Listen to customer feedback
Use customer surveys, feedback forms, or questionnaires to collect feedback, analyze, and act on it.
Requesting feedback is an excellent way to communicate with customers and make them feel appreciated at the same time.
4.Keep your employees happy
Happy employees and happy customers go hand in hand. If you make employees happy, they will leave no stone unturned to make your customers happy.
Consider offering employee incentives to drive employee loyalty and productivity, and in turn gain loyal and satisfied customers.
5.Provide multiple payment options
This sounds obvious, but many dealerships still offer only limited payment options to customers.
Research reveals that over 56% of consumers expect multiple payment options, including checkout pages with online options. Remember, making it easy for customers to pay is crucial to increased conversions and sales.
6.Thank your customers often
Don’t miss any opportunity to thank customers. Thank them for being patient, providing you with valuable feedback, making a transaction, and above all choosing your dealership over the competition.
7.Reward your loyal customers
Running that extra mile for your loyal customers can do wonders.
Whenever possible, give a little something extra like a coupon code. Show that you consider them to be special and are thankful for their business and loyalty.